Moving on to Blogging Perfection

Groucho Marx & anonymous blogging
Image via Wikipedia

After a week and a half, I finally managed to put up the rest of my notes from SXSW Interactive. I suppose that shorter blogging breaks is indicative of more regular blogging. I have several weeks worth of posts in mind and I hope to be more regular about blogging.

I’ll get there…

My #SXSW Interactive Experience – Day 2

Interactive Badge

I came to SXSW Interactive 2011 to gain perspectives, discover technology and learn practical steps that will help Resurrection Online fulfill our purpose of building a Christian community where non and nominally religious people are becoming deeply committed Christians. I hope to share some highlights and next steps from the day for Resurrection Online and myself.

My Experience – Day 2

How Many Rungs?: Social Change & the Engagement Ladder

  • Most of the most important actions you may hope to influence do not happen online.
  • Micro-donors are making an emotional connection to a cause – They don’t care if you are tax-deductible or not.
  • Help everyone take the next step in their engagement instead of focusing on how many people are at a particular engagement level.
  • Choose one technology platform that you can use well instead of multiple platforms that you do not use well.
  • Help people know that they are truly able to make a difference in the world.

Are Your Customers a Crowd or a Community?

  • Crowds: receive information passively; have pride; are looking for benefits; driven by connection; prefer to get; powered by inspiration; are sustained by service
  • Communities: need a forum to communicate and interact; have purpose; are looking to belong; driven by collaboration; prefer to give; powered by influence; are sustained by story
  • Belonging can never be commoditized.
  • You do not have to scale the resources to connect the community and organization if you allow the whole community to belong to each other.
  • Do you have more places for your constituents to connect (listen and respond) or collaborate (influence next steps)?

Keynote: Seth Priebatsch

  • The previous decade was about the social layer – taking connections to family and friends online.
  • The next decade will be about the game layer – using game mechanics in the real world to motivate action.
  • The game layer may give us tools to make an impossible problem possible.
  • It is a huge win to move a problem from impossible to very difficult.
  • A group may be able to quickly solve a complex problem when given clear rules.

The Behavior Change Checklist. Down With Gamefication

  • The secret to behavior change is a feedback loop – an understanding of what one’s actions and how they affect things.

    The Behavior Change Checklist. Down With Gamefication
  • To create a feedback loop move data to meaning, meaning to actionability and actionability to data.
  • Our mind turns a feedback loop into a game.
  • Time discounting and delayed gratification are two major barriers to behavior change.
  • Time discounting refers to the greater value that is placed on enjoyment now over enjoyment in the future.

Lurkers: Your Most Important Community Members

  • At times, lurker = learner. People want to gain more information about the organization.
  • Everyone who becomes an active part of a community begin as lurkers.
  • The most active community members will cycle in and out over time.
  • Helping lurkers take one sharing opportunity is critical to ensure a continuing active community
  • Create the opportunity for people to engage as soon as they begin.

Next Steps for Resurrection Online

  • Focus on a single platform and use it very well before expanding.

    Inside the Austin Convention Center
  • Encourage offline actions (love your neighbor) through what happens online.
  • Develop a way to share and receive stories of people who worship with Resurrection Online.
  • Create opportunities to live out attributes of a community for Resurrection Online
  • Create opportunities for Resurrection Online regulars to influence future development.
  • What would a game layer would look like for the journey of knowing, loving and serving God?
  • What would a game layer would look like for worship at Resurrection Online?
  • Create feedback loops for membership expectations.
  • Pay attention to whether those that share feedback are regulars at Resurrection Online
  • Practice random acts of connection among regulars – email, phone, letter.
  • Create predictable programs to invite people to engage – once a week, first Monday, etc.
  • Facilitate connections among regular worshipers that are in similar situations
  • Create the opportunity for people to engage from the very first time they worship online

Next Steps for Me

  • Where can I be involved in making a difference that has a multiplier effect?
  • Be active in communities of which I am a part.
  • Try out
  • Check out TED Talks, each from a Seth – and
  • Create additional feedback loops around my desired behavior change.
  • Become a lurker/learner in some new online communities.

Sites to Investigate 

Downtown Austin


Will you be at SXSW 2011?

SXSW Interactive Banner
Image by jenniferconley via Flickr

Tomorrow I will travel to Austin, TX for SXSW Interactive. This is my first year attending and I am excited for the experience. According to the website:

SXSW® Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the incredible new SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer. Join us for the most energetic, inspiring and creative event of the year, taking place March 11-15, 2011 in Austin, Texas.

I am looking forward to a time of learning, reflection and technology next steps for Resurrection Online. More importantly than that, I would love to meet up with you while I am in Austin. Will you be in or around Austin over the next few days? If so, leave a comment on this post, connect with me on Twitter at @andrewconard or send me an email at

This is going to be good.