SXSW Interactive – Reflections

Here is the collection of my posts from my excellent experience at SXSW Interactive:

As Pastor of Resurrection Online, I found great value in being part of this conference and I hope to be able to return next year. The ideas that were generated during my time there are enough to continue development of Resurrection Online for more than a year. Good stuff.

SXSW Interactive – Next Steps for Resurrection Online

This is a collection of next steps for Resurrection Online from my time at SXSW Interactive in categories. Will you please share your thoughts, feelings or opinions about these possible next steps?

The Journey of becoming a Deeply Committed Christian

  • Create opportunities for positive competitive environments – best guidance, most faithful next steps, insightful response to scripture or worship, etc.
  • Create feedback loops for membership expectations.
  • Explore the possibility of allowing users to tag, rate, connect and organize Resurrection’s sermon archive.
  • Encourage offline actions (love your neighbor) through what happens online.

User Design Experience

  • What if we allowed Resurrection Online to be embeddable on other sites?
  • Create the opportunity for people to engage from the very first time they worship online
  • Create a vision onesheet for Resurrection Online
  • Intentionally design a user experience strategy for Resurrection Online
  • Design a user experience that will sustain connection over a long period of time
  • Pay attention to the motivating human behavior for worship online
  • Develop a shaping strategy and view for mainline church online
  • Determine whether Resurrection Online will become a shaping platform for mainline church online
  • Audit the Resurrection Online website

Community Development

  • Develop a way to share and receive stories of people who worship with Resurrection Online.
  • Create opportunities to live out attributes of a community for Resurrection Online
  • Facilitate connections among regular worshipers that are in similar situations
  • Practice random acts of connection among regulars – email, phone, letter.
  • Create predictable programs to invite people to engage – once a week, first Monday, etc.
  • Expand the Resurrection Stories shared via the GPS beyond Lent.
  • Engage with people who I may not recognize as being an influencer
  • Introduce members of the Resurrection Online community to one another.

Game Layer

  • What would a game layer would look like for the journey of knowing, loving and serving God?
  • What would a game layer would look like for worship at Resurrection Online?
  • Design game mechanics for Resurrection Online including: Come and Try It – intial engagement; Bring Friends and Play Together – social; Come Back – creating repeat engagement

Open / Crowdsourced Project

  • Explore open projects for the people of Resurrection Online
  • Set up a crowdsourced project for the people of Resurrection Online about how they became connected with Resurrection Online called Why Resurrection Online?
  • Create opportunities for Resurrection Online regulars to influence future development.
  • Focus on a single platform and use it very well before expanding.
  • Pay attention to whether those that share feedback are regulars at Resurrection Online
  • Ask for ideas to improve Resurrection Online from regulars.

Worship

  • Provide guidance for people to prepare offline for worship online. Some internal preparation may be helpful before you turn on the screen.
  • Do not force people to log in or share contact information to worship
  • Clearly communicate what will be done with information that is received in the attendance form

Be Aware

  • Be aware that Resurrection Online is amazing technology to which some people feel entitled.
  • Be aware that Resurrection Online encourages bilocationality – people trying to be two places at once.
  • Pay attention to guidelines for building an online community as development continues with Resurrection Online
  • Visit the communities where I hope to build Resurrection Online frequently
  • Pay careful attention to the updates that we encourage people to make about Resurrection Online

SXSW Interactive Live – Key Speakers

I chose to watch the keynote speakers at SXSW Interactive from one of the simulcast rooms, which was nice because I was able to hear great talks without the craziness of the actual keynote room. You can find video of all of the keynote speakers at http://sxsw.com/interactive/live. I particularly recommend the talk by Seth Priebatsch – on the second page of videos.

Enjoy!

SXSW Interactive Trade Show

I took a quick walk through of the tradeshow at SXSW Interactive and collected a few pictures and websites to investigate. (In no particular order) Enjoy!

Microsoft
Daily Feats

 

Sony

 

Salsa Labs
American Museum of Corporate American History
NewTek

Moving on to Blogging Perfection

Groucho Marx & anonymous blogging
Image via Wikipedia

After a week and a half, I finally managed to put up the rest of my notes from SXSW Interactive. I suppose that shorter blogging breaks is indicative of more regular blogging. I have several weeks worth of posts in mind and I hope to be more regular about blogging.

I’ll get there…

My #SXSW Interactive Experience – Day 4

I came to SXSW Interactive 2011 to gain perspectives, discover technology and learn practical steps that will help Resurrection Online fulfill our purpose of building a Christian community where non and nominally religious people are becoming deeply committed Christians. I hope to share some highlights and next steps from the day for Resurrection Online and myself.

My Experience – Day 4

  • I discovered the Delivering Happiness Bus Tour with Gowalla and picked up a free copy of the book, Delivering Happiness.
  • I stuck around in downtown Austin for John Oliver’s show and enjoyed dinner at Koriente – highly recommended.
  • I cruised through the Trade Show – more updates in a post to follow

Tweeting On Weekends: Are We Becoming Socially Anti-Social?

  • You have to decide where your line for using or not using social media. Consider why you are using social media and make an decision about where your line for using or not using social media will be.
  • People draw the line for social media usage in different places.
  • Be aware of not invading other people’s time with your social media updates.
  • Considering the quality of your update will help you decide whether or not to share an update.
  • The smart person in the future is not the one who has memorized all the information, but the person who is able to sort through all the junk to find the good stuff.

 

How to Personalize Without Being Creepy

How to Personalize Without Being Creepy

  • Personalization helps the organization put something more relevant and likely more delightful in front of you.
  • Transparency is important. There needs to be a clear communication about how data is being used and an easy way for customers to opt out and modify information if necessary.
  • Personalization should be around data users chose to share – not assumptions that are made by the organization
  • Let people know what inferences your site is making about them. Help them understand how it improves their experience.
  • Explain why your user might be interested in something. “Because you liked X, you might like Y”

5 Steps to Bulletproof UX Strategy

  • You need a user experience strategy. If you don’t have one, whatever you are doing is a fun guess.
  • Start designing the user experience from the one thing that you want people to do on the site
  • Steps to a User Design Strategy: Audit, Define the Vision, Plan, Implement, Measure
  • A strong purpose communicated well will result in a successful user experience vision.
  • Strategy session: “Tweak it until it’s perfect. Then leave it alone.” Measure, Iterate, Stop.

Game On: Design Patterns For User Engagement

  • Game mechanics are design patterns that promote play and play-like engagement
  • Game mechanics are powerful, because they connect with some of the most innate systems of reward that we have in our brain.
  • Three primary design aspects involved in the user journey: Come and Try It – intial engagement; Bring Friends and Play Together – social; Come Back – creating repeat engagement
  • Use metrics to determine if you are successful or not and be ready to implement based on learning gained from testing
  • Determine what the metric will be for tracking any particular game mechanic

Comedy Showcase: John Oliver’s New York Stand-Up Show

John Oliver's New York Stand Up Show

  • I was on the front row for the show and really enjoyed it.
  • There were a series of comedians that will be on the show that will be on Comedy Central.
  • The best part was during the final act, John was sitting just off stage and I could see him laugh and respond to the comedian on stage. It seems rare to see a professional comedian laughing along with the rest of the audience. It was fun!

Next Steps for Resurrection Online

  • Pay careful attention to the updates that we encourage people to make about Resurrection Online
  • Do not force people to log in or share contact information to worship
  • Clearly communicate what will be done with information that is received in the attendance form
  • Audit the Resurrection Online website
  • Create a vision onesheet for Resurrection Online
  • Intentionally design a user experience strategy for Resurrection Online
  • Design game mechanics for Resurrection Online including: Come and Try It – intial engagement; Bring Friends and Play Together – social; Come Back – creating repeat engagement

Next Steps for Me