Scaling Up Resurrection Online

The scaling issue in digital art
Image by kevindooley via Flickr

Resurrection Online has experienced 38% growth in year-to-date average weekly worship attendance over last year. This is really exciting and has also lead to some challenges. We are looking at how to continue to provide the best possible experience for those that worship online, offer opportunities to grow, give and serve as well as launching multiple micro churches.

I have appreciated the guidance from both 3 Mistakes Made in Scaling up New Ventures and The Pain of Growth. I want to share a few concepts from those articles and apply them to Resurrection Online.

  • Recognize that first users are not the same as scaling users
    • At Resurrection Online, I have witnessed this in practice. Some of those who first began to connect with the online community have not continued. Even those that are connected today may not be the ones who will continue to worship with Resurrection Online as we begin to offer additional opportunities to be in community. It will be interesting to see how this community continues to develop.
  • Anticipate that first products are not the same as scaling products
    • I have sought to anticipate what will not be able to scale as Resurrection Online grows and avoided starting to implement the opportunity. It is much easier to introduce a new opportunity rather than remove what no longer becomes sustainable. There are likely still things that we are doing today that will not be able to sustain as growth continues, however I hope that number of those things is small.
  • You will have to be as willing to stop stuff as you are to start stuff.
    • This is connected to the above point about scaling products. There have already been some things that we have stopped which were offered in the beginning. As part of Resurrection Online‘s commitment to roll out features as soon as possible and listen to feedback from the users, we will necessarily stop doing some stuff after it has begun because it just won’t make sense with actual congregants.
  • You will have to drive up the level of excellence. … As you grow, so will the expectations of your guests.
    • This will continue to be true. There are aspects of Resurrection Online quality with which I am not satisfied today. Increased numbers of people connecting with Resurrection Online will mean that quality will need to continue to improve.