Rethink Rock vs. Ukrainian Army Ad

I was watching the Al Jazeera Listening Post - Video this week and saw the following as their web video of the week:

I laughed to myself and thought, "What kind of videos are people making these days?"

Then I remembered a clip that I first saw at annual conference:

Is one more effective than the other? Only one of the two videos above has a clear desired outcome and a call to action for the viewer.

What makes an effective video? How can the church produce the best media possible?