Online Spiritual Direction - Engage?

Last week at The Global Leadership Summit I heard about Engage, which is (from the vide0) "an online experience and guide to help you personally. Engage is like your personal spiritual coach." From the promo text at the Summit - "A web-based church-wide people development system where spiritual formation, technology, and social media converge." You can find more information at www.willowcreek.com/engage. Here is the promo video:

Isn't this spiritual direction?

I will be happy to look at a product when it can be used in a local church.