I have been using Lift as a tool to help restart this blog and I thought I would share with you some of that process. One of the steps is identifying an ideal target person – someone for whom this blog is written. So, here goes:
The ideal target person for this blog is Methodist clergy, church staff or committed layperson.
Q: What are they passionate about?
- They are passionate about spiritual renewal in the people and congregations of the United Methodist Church.
- They care deeply about introducing people to Jesus and helping others grow in their faith.
Q: What are their goals?
- They want to be effective in their ministry in the local church.
- They want to have a fulfilling personal and professional life
Q: What are their fears?
- They are afraid that they have to be on the extreme right or left to find theological companions on their journey.
- They are afraid they do not have the resources they need to be effective.
- They are afraid that the United Methodist church is doomed.
- They are afraid that they are the only ones that don’t have it all figured out
Q: Why should they care about your blog?
They should care about my blog because they will find:
- resources which they may need for effectiveness
- encouragement and guidance to be fruitful in ministry,
- examples from someone who has gone before them in ministry
- new ideas for day to day life
So, dear reader, does this describe you? What is on target? What is missing?
Perhaps, most importantly, what are your answers to some of these questions?
Rev. Andrew Conard 