ministry renewing the church

My #SXSW Interactive Experience – Day 1

Badge Pick Up

I came to SXSW Interactive 2011 to gain perspectives, discover technology and learn practical steps that will help Resurrection Online fulfill our purpose of building a Christian community where non and nominally religious people are becoming deeply committed Christians. Over the next few days, I will share some highlights and next steps from the day for Resurrection Online and myself.

My Experience – Day 1

  • I will likely take free stuff –  T-shirt from Gowalla, headband and mmmpanadas from Groupon, and a taste of Man Bites Dog from SquareSpace.
  • The line to pick up badges was where I saw the highest percentage of people engrossed in their mobile device that I had ever experienced.
  • I think I had a sense of what coming to Leadership Institute at Resurrection is like for some people – This is the biggest conference that I have ever attended and it is overwhelming at times.
  • Well run logistics, especially transportation and registration, are necessary for a conference to have a chance at success. Well done SXSW.

    Austin Convention Center
  • Some people are here to party. I am not.

MicroMarketing: Get Big Results by Thinking and Acting Small

  • The next big thing is no more big things. There are a lot of small things.
  • Content consumption and production has become shorter over time – books to magazine or newspaper articles to blogs to 140 character updates.
  • Small content can travel fast and free far across the web.
  • For many marketers micro media and short form content is a mess – you cannot market in mass ways on the internet.
  • Learn from how constituents are actually engaging with content instead of case studies and best practices.

Why Everything is Amazing But Nobody is Happy

Why Everything is Amazing But Nobody is Happy
  • What is an amazing piece of technology to which you  feel entitled, so much so that you complain about it when it doesn’t work exactly like you want it?
  • Bilocationality is trying to be two places at once, often using technology.
  • Social media is information poor as a result of no nonverbal communication.
  • Interacting with the internet is behavior that may become compulsive, however may not be addictive.
  • Explore opportunities to create positive competitive environments.

Metrics for Social Media: The Net Promoter Score

  • I did not make it in to this presentation because the room was full when I arrived late, as a result of the shuttle ride between locations.

Ignite SXSW – 2021 Vision of the Future

  • I took part in the egg drop competition to try to win a Roku. I did not win.
  • Free quesadillas and nachos were supper for me.
  • The first few presentations were unimpressive, so I came back to my hotel.

Next Steps for Resurrection Online

  • Be aware that Resurrection Online is amazing technology to which some people feel entitled.
  • Be aware that Resurrection Online encourages bilocationality – people trying to be two places at once.
  • Provide guidance for people to prepare offline for worship online. Some internal preparation may be helpful before you turn on the screen.
  • Create opportunities for positive competitive environments – best guidance, most faithful next steps, insightful response to scripture or worship, etc.
  • Investigate and

Next Steps for Me

  • Beware of book readings at conferences.
  • Visit the 2 Week SXSW Apple Store to take a look at the new iPad.
  • Pay attention to venues when selecting sessions or workshops – being present at a second choice session is better than missing a first choice session.
  • There is not a need to do everything at SXSW, at work or home.
  • Be present.

By Andrew Conard

Christian, husband, son, brother, homeowner