Gospel according to BRGR

How’s this for an “About Us” page on church website?

First United Methodist Church (First UMC) brings you a fresh adaptation of the most classic faith concept around. The gospel of Jesus Christ was born in Bethlehem and bred across the world as a way of reconciling people to God, but it’s grown up a bit, and has become an active part of bringing the kingdom of God on earth. Imagine the original gospel from early house churches, recreated using 21st century methods, and you have First UMC’s gospel presentation. First UMC (the forerunner denomination’s initials) is bringing “the gospel of Jesus Christ” into the neighborhood. Considering the current economy and the popularity of the burger, the founders Nicole and Andrew, decided to bring you a value-oriented church experience for the grown-up lover of God. At First UMC expect to get great worship made with fresh ingredients, focused service, and a little reverence for the classic gospel of Jesus Christ.

This was inspired a few days ago when Nicole and I were in the Corinth Square shopping center to get a couple pairs of Nicole’s shoes repaired at a great shop. It was about lunch time and we decided to eat at a new restaurant – B.R.G.R. Kitchen + Bar. We split the BRGR burger and it was the best burger that I have had in a long time, yes, better than Five Guys. In addition, the restaurant was an excellently designed space. When we arrived home, I checked out their website. This is where I was really impressed – their about us section reads:

BRGR KITCHEN + BAR brings you a fresh adaptation of the most classic restaurant concept around. The hamburger was born and bred in America as a convenient way to eat on the go, but it’s grown up a bit, and has become our country’s favorite food. Imagine those original burgers from classic burger joints, recreated using 21st century methods, and you have BRGR’s modern burger. BRGR (the owners’ initials) is bringing “the modern burger joint” into the neighborhood. Considering the current economy and the popularity of the burger, the owners Gaylin and Roberts, decided to bring you a value-oriented culinary experience for the grown-up burger lover. At BRGR Kitchen + Bar expect to get great food made with fresh ingredients, focused service, and a little reverence for the classic American burger.

How simple, yet how well executed.