A Heretical Vanity Plate

I was walking back to my car after making a hospital visit when I saw the following vanity license plates, in this order –

1. HERESY
2. 24 MDOS
3. BUTTER

The first one got me thinking, I am still puzzled about the second one, and the last one makes me laugh. These brought this question to my mind

1. What do these individuals want to communicate about themselves to the world?
2. What are you or the faith community of which you are a part communicating with the rest of the world, either intentionally or unintentionally?
3. Does the message make sense to the receiver?