Why is it difficult to create effective content for Christian spiritual formation?
Because people creating the content are not aware of the answers being sought.
I recently read an article in Wired Magazine about Demand Media and the way that they go about creating content. This excerpt from the article gives an idea of Demand Media’s model of commissioning pieces of content to be developed:
Pieces are not dreamed up by trained editors nor commissioned based on submitted questions. Instead they are assigned by an algorithm, which mines nearly a terabyte of search data, Internet traffic patterns, and keyword rates to determine what users want to know and how much advertisers will pay to appear next to the answers.
What if a similar model was used within the church? The focus would not be on how much money could be made by creating particular articles. Christian content creation based on a model similar to that of Demand Media would create text and video content that would be tailored to where people are hoping to grow. Significant progress would be made in meeting people where they are in their experience of God’s grace and helping them take the next step as a disciple of Jesus Christ.
Would this Christian content creation model lead to useful tools for helping people grow in their faith or anesthetize and distance content creators from those seeking to grow in their faith?