Pieces are not dreamed up by trained editors nor commissioned based on submitted questions. Instead they are assigned by an algorithm, which mines nearly a terabyte of search data, Internet traffic patterns, and keyword rates to determine what users want to know and how much advertisers will pay to appear next to the answers.
What if a similar model was used within the church? The focus would not be on how much money could be made by creating particular articles. Christian content creation based on a model similar to that of Demand Media would create text and video content that would be tailored to where people are hoping to grow. Significant progress would be made in meeting people where they are in their experience of God’s grace and helping them take the next step as a disciple of Jesus Christ.
Would this Christian content creation model lead to useful tools for helping people grow in their faith or anesthetize and distance content creators from those seeking to grow in their faith?
Skype, netbooks, Hulu.com and mp3 audio are all examples that Capps uses to assert that more performance, power and fidelity are not always best. The thesis of Capps article is captured in this quote:
Entire markets have been transformed by products that trade power or fidelity for low price, flexibility, and convenience.
— Erin Biba
I think that this has applications for the local church. Hollywood level production, high definition screens and handouts for every class are not necessary for people to grow in their faith. Spiritual disciplines are simple, free and can be practiced in many times and places. One difference is that the spiritual life is not one that is convenient. It takes commitment and may often be inconvenient.
What do you think about the article referenced above? What could the church learn from this thesis?